Sunday, 4 January 2009

New site features

With the new release comes several new features to enhance user engagement:

- High5's: awarded by your team buddies to become your badge of honour. The more you collect, the more you'll be reveared as an achiever. You get 5 a week to give away and can only give 2 to the same buddy each week.

- TAB: a measure of how active a team is, the higher the score, the more active they are.

- video clips to help inspire and motivate

- a demonstration / tour video to help new users understand the site

More to follow... 

 

Posted by comotivate at 10:36 AM in Announcing site updates
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What's the value of a strapline?

Just do it; The real thing; The world's favourite airline - powerful branding levers.

Are new world brands as adept at creating straplines as old world brands? Google, facebook, digg, twitter - they don't have one....and they'd be quick to say they don't need one...but youtube does: "broadcast yourself" and they could probably do without it, so what gives?

Does a strapline help support an online brand?

I've staked my claim with comotivate - get it together. We'll see what value that adds. "together" is one of my keywords so it makes more meta-sense than "Welcome to comotivate" which is what I had.

Since there are only about 100,000 people in the world that even know about comotivate at the moment, I don't suppose I'm risking much. But I'm ambitious about creating a brand so I'm being deliberately stella in the comparisons I'm drawing.

If anyone has any views on the value of straplines to online brands or a view on "get it together" then please @comotivate me.  

 

 

Posted by comotivate at 10:32 AM in tell us all the good things
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