Friday, 9 January 2009
Over 15 million Binging Brits lack the motivation to see through their New Year’s resolutions
« Cancer busters | Main | Incentives »Our researchers in the UK have this week released the results of a national survey. The results confirm what we've long suspected in that by this time last year, 15 million* Brits had given up on their new year's resolutions. The main reasons given by lack-lustre Brits were lack of motivation and support, and loss of interest. Just 3% of Binging Brits made and kept their New Year’s resolutions in 2008. ‘Couldn’t stay motivated’ was cited as a key reason for giving up on them by 54% of goal-setters.
Motivation increases with age
Youthful 18-24 year olds are the least motivated (35% cite ‘lack of motivation’ as a key factor in giving up their resolutions) compared to just 18% of 55-64 year olds and 12% of the over 65’s.
Achieve goals togetherOf those 15million UK adults who made New Year’s resolutions last January, half (50%) said they would be more likely to achieve their goals and resolutions if they had access to support and advice from like-minded people. In my view, this research highlights how important it is to sustain your motivation when you’re trying to challenge yourself. Most people know they need direction and encouragement but often it’s not there, or from a source they don’t relate to. The internet is a perfect way of bringing similar people together to make motivation easier and sharing progress more fun.
The worst region for giving up all too easily is Yorkshire and Humberside, where the research exposed a 100% drop out rate! Those in the North East faired best, but that was still only 8% who kept their resolutions.
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