Sunday, 4 January 2009
What's the value of a strapline?
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Are new world brands as adept at creating straplines as old world brands? Google, facebook, digg, twitter - they don't have one....and they'd be quick to say they don't need one...but youtube does: "broadcast yourself" and they could probably do without it, so what gives?
Does a strapline help support an online brand?
I've staked my claim with comotivate - get it together. We'll see what value that adds. "together" is one of my keywords so it makes more meta-sense than "Welcome to comotivate" which is what I had.
Since there are only about 100,000 people in the world that even know about comotivate at the moment, I don't suppose I'm risking much. But I'm ambitious about creating a brand so I'm being deliberately stella in the comparisons I'm drawing.
If anyone has any views on the value of straplines to online brands or a view on "get it together" then please @comotivate me.
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